Jul 20, 2017 | By Samuel Trotman
Feb 07, 2017
Twice a year, every year, Instagram bulges at the seams with the amount of New York, London, Milan and Paris Fashion Week posts. With the world and its wife suddenly becoming the next Scott Schuman, the good stuff can often slip us by.
At WGSN we cut through the sea of content to offer you a curated look at the designers you need to know, the tastemakers and the unusual, unexpected street style. Below we’ve let our editors tell you in their own words what their feed offers that’s special and unique to them:
Sarah Owen, Digital Media and Marketing Editor @sarahsarahowen
“During NYFW I’ll be posting a mix of the fashion shows I’m at, street style I spot, and a behind the scenes peek into the hectic life of an editor during the busiest week of the year!”
Lizzy Bowring, Director of Catwalks @bowringelizabeth
“With extensive experience covering the global catwalks for WGSN, you’ll either find me front row at the shows, at my computer compiling the key catwalk trend alerts or filming the end of season trend round-up videos for subscribers, incorporating key retail data. Even though I’ve been doing this for many seasons it never gets old, I find new reasons to get excited every time, from the new designers in London to Raf Simons’ Calvin Klein debut in New York, and my extensive knowledge of the key cities and the shows help me to add context, a sense of clarity and the authority of a seasoned Catwalks Director, with reviews that offer real breadth and depth.”
Sara Radin, Youth culture editor, @sararradin
“Most of the time my phone is my camera, but during NYFW, I take it up a notch. I’ll be posting pics of cool new spots to check out around NYC and I’ll also be on the look out for emerging talent across the whole city, not just outside the tents (little lesser known fact a lot of editors get the subway to avoid the traffic, so some of the best street style looks happen underground).
Cassandra Napoli @napolicassandra
Assistant Editor, Digital Media & Marketing
“New York in recent seasons has been producing a lot of really cool young talent like Area NYC, who I’m really excited to see. I am also interested in seeing what the CFDA/ Vogue Fashion Fund Winner Brock Collection has in store.”
Jian DeLeon, Senior Menswear Editor, NY @jiandeleon
As WGSN’s New York-based senior menswear editor, I’ll be covering the NYFW shows that offer womenswear and menswear collections, plus the ones blurring the gender lines. I’ll be highlighting some of the cool pieces and promising designers I encounter—and hopefully an after party or two.
Carlene Thomas-Bailey, Editor of the WGSN Insider blog @carlene_writer
I’m big on diversity in fashion so expect models of all shades, shapes and sizes on my Instafeed, as well as my favourite editors, I’m obsessed with Shiona Turini, Rajni Jacques and Julee Wilson and Kenya Hunt. Also expect mac and cheese pit-stops between shows, because real talk: green juice isn’t really my thing!
Andrea Bell, Executive Editor, Americas @instaandrea
‘First class photos and first class rhymes’ – My Instagram feed dishes up beautiful pictures with a side of humorous captions- less Anna Wintour, more ManRepeller. Fashion is a business, but it’s also an artform and it’s fun (that’s what I think anyway).
Emma Grace Bailey, Associate Beauty Editor @emmagracebailey7
“I sneak backstage at fashion week, so my feed is full of half finished beauty looks and the chaos that occurs before it all comes together. A little insight into this business we call fashion you might say. Intermingled, of course, with the odd cat, travel shot and the latest make-up launches to look out for.”
Claire Dickinson, Visual Merchandising Editor @claire_dicko
“I head up the visual merchandising and creative strategies part of WGSN, so I look at Fashion Week from a visually creative point of view – from analysing the catwalk sets to shooting dedicated Fashion Week store windows around the world. I also take a look at global art exhibitions, innovative brand activations and cool retail pop-ups which run alongside Fashion Month, and use my Instagram as a visual platform to showcase new and inspirational creative concepts such as these.”
Anna Ross, Associate Catwalk Editor @anna___ross
“I’ll be covering London this season, filling my Instagram with all my favourite looks and trends hot off the runway along with daily behind the scenes footage of what it’s really like to work in the Catwalks Team!”
Theresa Yee, Senior Beauty Editor @theresa_yee
“Each season I go backstage at LFW to talk to the hairstylists, make-up artists and manicurists who create the beauty looks. Swapping running trainers for comfy ballet pumps, my Instagram will capture all the behind the scenes action as it unfolds from finished hair and make-up looks to a sneak peek into new beauty products.”
Christa Kaufmann, Catwalks Editor @ _CHRISTA_K
“TBH my Instagram really only comes alive at Catwalk time, so expect to see a full 360 view, from my favourite looks and trends across catwalk and street style to behind the scenes action shots.”
Emily Cater, City-by-City Editor @ecater89
“I travel around the world as part of my City by City role, finding the coolest restaurants, exciting new galleries and exhibitions, shopping boutiques and cool areas to watch. When I’m not offering up bespoke travel guides for the fashion and retail industry, I’m front row at London Fashion week getting the lowdown on new design talent.”
For catwalk reviews and reports on how brands are incorporating Instagram into their brand strategy successfully, join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.