Yes, we’re still obsessed with avocado toast & almond milk coffee

UK spend on ‘healthy’ foods is surging with the country spending nearly £176m on fresh fruit this year, Nielsen data shows.

The avocado is now the eighth best-selling fruit in Britain with a spend of almost £50m in 2016, up 35% year-on-year. Blueberries and raspberries also rose strongly.

Avocado toast

Avocado toast

Screen Shot 2016-12-22 at 12.10.15 PM



‘Free-from’ products also saw a growth spurt (20%) to reach a category value of just over £772m a year. Around 13% of the population now buys gluten-free products, despite only around 10% of Britons having coeliac disease, which makes people ill if they eat gluten.

The most popular brand in the free-from category was soya and almond milk specialist Alpro (sales of £152m), followed by Lactofree and gluten-free snack brand Nakd.

Bottled water sales rose by £82m but not all the categories seeing growth were health-focused with sparkling wine, led by prosecco, rising 15.5%, or by £102m.


Like this and want to know what the food trend predictions are for 2017? Check out our blog here.

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