Oct 20, 2017 | By Jessica Harman
Mar 12, 2010
We are always looking for new direction when it comes to graphics, so were pleasantly surprised when our Brazilian correspondent (thanks Marina!) brought the Yellow Bird Project to our attention. Based in Montreal, Yellow Bird Project is a non-profit that was started by two recent university grads Casey Cohen and Matt Stotland. Their mission statement is kind of awesome… to raise awareness for charity organizations by way of well-known independent musical artists.
To break it down, artists design quirky graphic t-shirts, printed on American Apparel and Alternative Apparel cotton tees, and choose a charity to donate 100% of profits. So far they have tapped into significant talents: Devendra Banhart, donates to Teenage Cancer Trust, Little Boots donates to UK’s Youth Music and The Shins raise awareness for The Nature Conservancy of Canada.
Au Revoir Simone
Here is where is gets interesting, you can take pics of yourself in the shirt/band/cause you support and upload them to the site, as well connect with other users that have the same musical taste…tapping into the viral community trend.
On top of all that do-gooding, in 2009 they released up a children’s activity book “Indie Rock Coloring Book” which includes hand drawn music-inspired illustrations and activities from indie darlings like the Yeah Yeah Yeahs, Clap Your Hands and Say Yeah and Rilo Kiley. They teamed up with Andy J. Miller to auction a hand colored book as a sort of special limited edition collectors piece, with the funds from the winning bid going directly towards Haiti relief.
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