7 hours ago | By WGSN Insider
Feb 15, 2010
Y-3 once again broke the mold of traditional athletic sportswear world with innovative magnetism. Presented on Sunday, February 14th, as part of New York fashion week inspired by English elegance, bespoke tailoring, reconstructing classic shapes and utilizing modern materials on typical silhouettes as well as traditional military attire. Yamamoto’s vision of futuristic elements was most evident with the glowing lazer show put on by the British art collective UVA.
Splashes of color like red, purple, green and blue reflected a playful mood along with humorous phrases like “23 Years in Prison – 20 = Y-3“ and “Marriage – Love = Run” printed on t-shirts. A Super hero theme portrayed by masked models added to the childhood amusement. The deconstructed look of the collection took form by merging luxury and traditional utility, challenging symmetry and sweater jackets with removable shawls.
Footwear was taken to new heights, colorful high-tops and mesh wedges were shown for women and Men’s consisted of vibrant colors with stylized details.
The fun part came at the end of the show when Yamamoto was knocked down to the floor by one of his masked supermodels.
Celeb supporters, Leigh Lezark of the Misshapes and Jeremy Scott, Adidas alumni