Sep 24, 2018 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Wrangler presents ‘STUNT’, the most action-packed, adrenaline-fuelled campaign yet in its exhilarating We Are Animals series.
The STUNT campaign as it’s fittingly called, features real life Hollywood stunt people performing truly fearsome stunts. The danger, the explosions and the sheer daredevilry are captured in stunning images by the outstanding US-based photographer Cass Bird, and crew.
Shot on the ‘New York’ streets of the legendary Paramount Studios in Los Angeles (a set used by Indiana Jones, Spiderman and The Godfather), the ‘STUNT’ campaign pushes Wrangler’s thrill-loving brand persona to the max, and really proves that the brand is all about durability, which supports the ‘We are Animals’ message.
The extraordinary images will launch across style magazines and European billboards in March 2011. Watch a video of the making of the campaign, it looks like these guys had an amazing time shooting this!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.