World Cup Fantasies


The World Cup begins in South Africa later this week, and if previous years are any indication, fashion designers are just as attracted to the sport of soccer (or football depending on where you live) as die-hard fans are. For the third time, German stylist, editor, and writer Markus Ebner teamed up with fellow editor Godfrey Deeny to produce SEPP, the original fashion-meets-soccer publication. Founded in 2002, when, Ebner says, “few designers, except maybe Armani with the Davids—James and Beckham—and Dirk Bikkembergs cared much about football,” the magazine commissions designers to create jerseys, sketches, and shoots inspired by the global game. Longtime supporters include Inter Milan fan Donatella Versace, who contributes a jersey design to every issue, almost always in Milan blue. For the 2010 installment, designers such as Alber Elbaz (above, far left), Giambattista Valli (above, second from left), Giorgio Armani, and Dries Van Noten lent their talents, as did Karl Lagerfeld, who sketched a few of his favorite stars as well as himself in the ultimate high-design uniform.

Keep up with all of the World Cup action on Stylesight’s Active Ingredients blog.

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