12 hours ago | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Onvis wants you to wear their raw jeans and wear them hard. Once you create an entirely new look full of rips and authentic fades , send them back or send them photos. Designers will use them as inspiration for ONVIS True Stories, a new limited edition line, where by selecting a pair of worn-in raw denim that they like, they find new ideas to recreate for the new collection. The fabric in the collection is pure premium selvage denim, made in Italy on vintage shuttle looms and washed in Italy by a secret atelier in the north east of the country. If your jeans are selected to be re-created then you can earn 1 Euro for each pair sold.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.