May 26, 2017 | By WGSN Insider
Sep 28, 2016
Love textures? Love accommodation with a difference? Well, this October sees the launch of the first ever wool BnB, accommodation made entirely of wool, from the lampshades to the cushions.
This is the latest London-based immersive experience and The Campaign for Wool has teamed up with a cluster of artists to create the ultimate Instagram-worthy setting. Working with brands like Scarlet & Argent, the wool mill near Leeds and Melanie Porter, a contemporary furnishings bespoke label, The Campaign for Wool has created a wool BnB, as part of Wool Week, which runs from the 10th – 16th of October.
Guests will be invited to spend the night for the week, and enjoy the interior furnishings. Each room of the apartment is packed with intel about where wool came from, including a floor-to-ceiling World Wool Map and a craft room. And it’s not just wool inspired interiors, the wardrobe comes packed with wool clothing too. Plus, there’s a roster of events from workshops to film screenings to enjoy.
The idea? To show consumers the benefits of the fabric, as well as helping to support and grow the wool industry.
The BnB is a novel idea, and follows the growing trend we are seeing of retailers/brands and industries create immersive experiences that have multiple benefits, engaging the consumer in debate, inspiring discussions, and creating a social media buzz. Globally this year we’ve seen this immersive model be adopted by New York’s Museum of Ice Cream, Ikea’s pop-up restaurant, Perrier-Jouët champagne and online digital lifestyle site Refinery29, but it’s really exciting to see the model used to push this entire industry forward.
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