Apr 18, 2017 | By WGSN Insider
A new fashion-forward outdoors brand has arrived. On Thursday, March 7th, Urban Outfitters launched Without Walls, a line of fitness apparel and gear for a range of sports. Without Walls is a combination of its own line of clothing, as well as a variety of the latest products from other active brands from around the world.
The launch party took place at the Urban Outfitters 14th Street location in Manhattan, one of the five stores that currently sells the new label. A live DJ, interactive Goldsprints competitions, and an ICNY reflective screen printing stand were a few of the attractions at the event.
Without Walls debuted their new line, which focuses on apparel and accessories for fitness, surf, and trail activities. Performance materials with protective and practical details make up the silhouettes. Bright, eye-popping patterns give basic running pants, performance tees, and sports bras an edge. Hiking apparel is also updated with all-over prints, patchwork, and stretch canvas fabrics.
Patagonia, Columbia, Undefeated, Alternative, and Mowgli Surf are a few of the active brands that are collaborating with the label. Aside from selling their newest gear, some of the brands are also producing exclusive merchandise for Without Walls. Vans x Seea shoes and Columbia Japan apparel are among some of the products offered only through this retailer.
Although Without Walls is only being sold in five of the Urban Outfitters locations, the brand has developed an online store that features all of their latest merchandise. Stay on the lookout for new products because the brand has many plans as the Spring season approaches.
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