Feb 27, 2017 | By WGSN Insider
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Dec 13, 2013
Winter is in full swing and it got us thinking about how hard it is to keep warm but also how hard it is get our denim fix during this cold weather. But recently on our travels and visits to various trade shows we have come across some interesting innovations within the denim world that are changing the way we wear denim.
New advanced fibre technology has taken denim into the realm of functionality and performance: The introduction of thermo-regulation and wicking (to draw moisture away from the skin) capabilities has injected high performance functionality into many denim products. A couple of years back, Levis X Nike teamed together to released the most advanced performance skateboarding denim collection ever built in collaboration with the infamous cone denim mill. The jean has moisture management systems (Dri-fit), vectra weaving and the addition of strength and weight reduction technologies to improve mobility. In general Levi’s have been at the forefront of teaming denim with performance capabilities, as the active team discussed over on their blog.
Similar technologies have been offered from Arvind mills; they have released a dry fast denim fabric with the ability to dry in super quick time, reducing discomfort and meaning you can warm up faster. Secondly, well known fabric mill Orta has also released their “Dare Denim” range of high performance fabrics. They are a family of performance denims that are developed with Invista Tough Max fibers providing durability and toughness. The fabrics are have water-repellent finishes along with thermo-regulation abilities while also being abrasion resistance. Another cool feature is that the fabrics have anti-bacterial properties. These are all great elements and innovations that would make an ideal winter ready product that you could hit the slopes in.
Our latest find, today was from Canadian brand Mason Industries who have recently released a line of denim snowboarding gear. Watch their story above…Garments are made from water-resistant stretch denim, fully lined with breathable capabilities and resistant to abrasion. We think this line is pretty rad and it definitely utilizes fiber and fabric technology to create a winter and slope-ready product. They retail on upwards of $200. We can’t wait to get our hands on a pair and hit the half pipes in….
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