Jun 26, 2018 | By Emma Griffin
Jun 23, 2010
Wimbledon officially kicked off Monday, June 21st – coincidently on the first day of summer – to a sea of happy Brits and tennis fans worldwide. The tournament’s inaugural Championships were held in 1877 at The All England Croquet and Lawn Tennis Club, which later changed to solely, The All England Lawn Tennis Club, as the tournament grew into one of the four major Grand Slams on the circuit.
Nike is always first to unveil tennis apparel for its pros. Sticking to Wimbledon’s strict “all whites” rule, every athlete must wear white from head-to-toe on the club’s grass courts. As usual…Roger Federer, Rafa Nadal, Serena Williams and Maria Sharapova’s looks are not to be missed.
We’re sure Roger Federer is beyond ready to defend his 2009 Wimbledon title, in part due to his early loss at the French Open only a few weeks ago. At Wimbledon, and all tournaments, Federer’s kits always seem to integrate traditional men’s tailoring. He will wear his Victory Lawn Polo made of Nike’s Dri-FIT single jersey and the Victory Lawn Woven Shorts created in Dri-FIT herringbone twill.
Fine details such as subtle pin tucking on the front and pleating on the back represent Federer’s signature look and overall clean aesthetic.
Rafa always takes a more modern and contemporary approach for his tennis apparel. Throughout the tournament he’ll be wearing his Vamos Lawn Crew (Ah-ha! Vamos Lawn=Fast Grass!) made of Dri-FIT. The slim silhouette is off-set with a burnt orange micro-stripe accent. His Vamos Woven Short incorporates a mesh gusset for breathability and a low profile Velcro closure.
Some compare Maria Sharapova to a beautiful English rose, so it’s only fitting that her day dress is called the Lawn Rose Dress. Inspired by English rose petals, the dress is made of Dri-FIT stretch jersey and mesh that creates a tiered wave effect.
Last year, in 2009, Miss Serena Williams won the women’s Wimbledon title, so for this tournament, everything is on the line. Inspired by the tournament’s tradition of strawberries and cream, her Control Lawn Dress features piping in voltage cherry that pops off the white Dri-FIT fabric. The dress’ squared neckline and subtle pin tucks on the back make for unexpected courtside accents.
We have a lot more Wimbledon coverage in store over the next week. Kits from Adidas, Lacoste and Venus’ Eleven label are definitely on our radar so stay tuned!
Images via Nike Facebook
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.