William Rast the Movie


A new series of trailers have debuted as the latest campaign for William Rast Denim. Starring Justin Timberlake as William Rast, with Erin Wasson as his “Bonnie and Clyde” counterpart, the campaign will stretch into print and profile these characters on the run. Beautifully styled, they are definitely cashing in on the notoriety of the brand’s co-designer. Along with the New York fashion week show, this Timberlake inspired line has expanded into far more than denim since its launch a few years back.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Get more Denim insights as a WGSN subscriber

Related Stories

Levis trucker jacket

Levi's 50th anniversary of the iconic original denim jacket

Global Retail Autumn 2017: Why the transitional trucker is a key denim trend

Levi's promotes inclusivity in its new campaign 'Circles'