Aug 10, 2019 | By Luke Tebbutt
Experience Lifestyle & Interiors on WGSN.
May 03, 2017
The reality of things is that we’re aiming to spend more time outside and we expect the outdoor living spaces to have the same comforts, flexibility and design standards that we can find inside our homes. We want to be able to work, sleep, take a shower, meditate and spend prolonged time outside all-year-round, and at the same time, make sure the surroundings match our needs. And, in the same way that we want to reconnect with nature, creating a welcoming and uplifting environment by bringing the greenery indoors, we are increasingly taking the indoors environment (think: modern conveniences and maximum comfort) out to the green.
We’ve been tracking this direction for a while here at WGSN Lifestyle & Interiors, and it’s really exciting to see how it’s evolving and growing year on year – we got new confirmation of this trend at Milan Design Week last month, where the majority of the outdoor launches across Salone and Fuorisalone events were indeed revolving around this idea.
Products are becoming increasingly refined and sophisticated and really live up to their indoors counterparts in function and style, as consumers are willing to invest in higher-value and long-lasting pieces. Textiles are being developed with ever more sophisticated textures, while furniture is getting softer in look and touch, disguising outdoor requirements to the point where it’s hard to distinguish between what’s meant for indoor and what for outdoor.
Sideboards, shelving units, storage pieces, coffee tables and multipurpose accessories have started to make an appearance in outdoor living collections, alongside rugs, curtains and wallpaper.
Outdoor sofas can be composed to fit the user’s needs thanks to modular systems and flexible arrangements. While outdoor lighting has never been so design-led, ranging from beautiful indoor-like floor lamps to stylish portable lanterns.
So, what’s next?
With the outdoor lifestyle gaining ground and the outdoor segment taking centre stage, the transition from in/out to out/in will become absolutely seamless. Families with young kids and consumers looking for mess-free solutions have already started migrating outdoor fabrics indoors, favouring them for their low-maintenance and easy-clean qualities.
In a few seasons, we won’t be able to choose which sofa we love spending more time on, in or out?
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.