3 hours ago | By Sandra Halliday
Mar 22, 2016
By WGSN Insider
If you’ve previously only thought of a Michael Kors store as the place to buy clothing, think again.
The luxury fashion retailer is moving into the wearables market with a new smartwatch called Michael Kors Access, that will be available to purchase this autumn. The move is a smart one, and shows the brand’s openness to embrace tech.
Talking about the decision to launch the watch, designer Michael Kors said:
“I’m in the business of making people’s lives easier through fashion.
I thought, ‘Why can’t tech accessories be chic and glamorous?’ You wear them every day. After all, technology is impacting life more and more. It should reflect your personal taste as much as anything else, but it should also give you access to all the experiences that you want.”
The stylish watch is also a step forward for wearables, which have so far managed wow the tech crowd, but left the fashion crowd less impressed by their look and feel. This watch will bring together beautiful design and cutting edge technology. Made through a partnership with Google, the watch will run with both iPhone and Android phones.
Announcing the arrival of the watch at Baselworld 2016, John Idol, Chairman and CEO of Michael Kors said:
“Our brand is built on giving our customers what they want for their 24/7, fast-paced lifestyle.
We know they’re busy and need to be connected. We’re now offering them a smartwatch that lets them have access to a world of glamour, escape and adventure.”
The watch is also just the first step, with a full wearable technology accessories line to follow. This move follows the brand’s announcement in September to embrace a ‘buy now, wear now’ approach at New York Fashion Week.
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