Sep 19, 2018 | By Petah Marian
Big data meets consumer insights. Experience WGSN.
Jun 23, 2015
By Petah Marian
The reports that a woman collapsed when her feet and ankles became numb, after helping a friend move house in skinny jeans are a cautionary tale for fashionistas so why when there are so many choices out there are women wedded to the skinny ?
The skinny jean has reigned supreme for approximately a decade, despite the fashion industry working tirelessly to persuade consumers that there are stylish alternatives out there. First it tried to tempt women with the boyfriend, then the skinny boyfriend, and thanks to this summer’s focus on the 70s, now the flare.
But convincing women to move to an entirely new silhouette is proving to be a difficult prospect. With the average woman’s height hovering at around 5’3”, it is hard to convince women to invest in a trouser that will require them to radically rethink their wardrobes.
For the flare to take off, it will require women to either have their trousers taken up, or commit to wearing heels to create a flattering, elongated line.
And unless you’re Amal Clooney and are likely to have a driver getting you from A to B, wearing flares means managing a soggy hem creeping up the trouser leg from walking Britain’s wet streets.
Ultimately, the alternatives to skinny jeans are impractical, which is why women around the UK’s capital would rather wear skinny jeans slashed at the knee than experiment with a risky, but potentially safer trend.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.