May 11, 2018 | By WGSN Insider
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A few months back, I found myself mesmerized by a new spot on my Instagram feed that looked like the 1970s tropical-themed living room of my dreams: opened in July 2017, Wild Oleander is a nail bar, vintage shop and community space that aims to make everyone feel at home.
This Brooklyn beauty bar specializes in nail services, specifically intricate nail art and also offers waxing, lash, ‘mini’ facials, and microblading services. On top of that, its range of “cocktail scented pedicure ingredients, facial ingredients, and nail oils” are all natural, and made in-house. Plus, a wall of vintage clothing and accessories that match the vibe of the store has been curated by Nicole Alyse, owner of American Gypsy Vintage in Beacon, NY (New Yorkers will know that Beacon is a hot spot location for sourcing one of kind vintage garments).
In October, the space hosted its first female gathering: a Halloween themed movie night where event goers watched The Craft, sipped wine, and had their photos taken by photographer Noel McGrath. Hatton plans to host more of these events in the future. Plus, the space can be rented for events and photoshoots.
As consumers are looking for special in-store experiences, we’re seeing beauty retail put a greater focus on creating special, experience-led environments, and spa spaces embracing warm and homely interior design to promote a comforting and relaxing shopping environment. This Wild Oleander space is in line with this growing trend, check it out for yourself in person, or on Instagram.
For more on innovative global beauty retail spaces, subscribers can check out our recent report, Beauty Retail: Innovative Spaces here.
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