Now celebrating its one year anniversary, youth-centric lifestyle trade show AXIS is creating quite a buzz. WGSN Retail Editor Sidney Morgan-Petro reports
For those unfamiliar to the trade show game, it is the three-day madness that ensues directly after New York Fashion Week, bringing buyers and vendors to NYC in droves, booking appointments and perusing booths across a variety of big name shows such as Coterie, Capsule and Designers and Agents. These interactions will determine what consumers will be buying in stores six months from now, while also acting as an entry point for independent and foreign designers trying to break into the US market.
While not a brand-new show, AXIS has just completed its third installment, showing a strong variety of apparel and lifestyle brands that feels much more established beyond its young years.
What makes it unique? As a ‘little sister’ to the uber-cool Capsule show, AXIS has much of the same vibe – a sense of community that focuses on a curated boutique approach to shopping.
So what does that mean? It means you’ll find candles alongside sports bras, alongside hand-printed cards, next to playsuits, bags and delicate jewellery. It is a one-stop shop mentality that offers buyers a chance to transform their boutique into a kind of modern day general store (ala the formula that Urban Outfitters and Anthropologie have been perfecting for years.)
With brick and mortar shops aiming to attract consumers in-store with an unparalleled shopping experience, the lifestyle approach is one we see continuing for a long time to come. And we’re already counting down to the next show in September 2016.
Like this? Follow Sidney on Twitter here
For more in-depth retail insight into future trends, visual merchandising and how millennials shop today, join WGSN.