Why the consumer market for pampered pooches is growing

In case you didn’t know, pet-focused retail brands are steadily growing. Increasingly style-forward and very much influenced by interiors trends for products, the latest designs are designed to seamlessly blend into our homes and be as much decorative as functional.

Whether you blame it on Instagram’s obsession with puppies, the increased consumer appetite to watch annual events like Crufts, or the retail market realising that consumers are willing to spend just as much on their pets as their children, the demand is there.

In May I attended Interzoo, Europe’s leading trade show for the pet industry, this year more successful than ever and the largest in its history with a footfall up 11% (visitors and exhibitors). In addition to Interzoo, pet brands are choosing to show at leading retail tradeshows like Maison & Objet too.

And if you are expecting a tradeshow hall full of chunky old dog treats and nothing else, think again. In alignment with what we’re seeing at general lifestyle tradeshows, a focus on the future of retail and digital tech, those same themes are carried through into retail for pets. So, imagine 10 halls packed with new and exciting techy devices to super stylish pet food bowls that will cast a shadow over your beloved design pieces (these retailers want to dazzle and make sure that their consumers don’t need to hide unattractive pet accessories in the utility room any more).

Exhibitors are extremely nice, beautiful dogs walk around the venue and on every single corner you’ll bump into something unusual. You could discover the new beer/pizza for dogs and cats or the latest food dispenser that not only allows you to programme your pet’s meals in advance, but also let’s you iPhone Facetime with them or share your favourite music/movie with them while being out and about. In this regard, subscribers can check out the latest innovations in pet feeding and watering in our recent report.

It’s a really fascinating, exciting world and it’s growing fast. Below, I’ve shared my favourite unmissable brands that are innovating within this market and will make your pet ( and you, lovely owner) look super cool.


Curver & Petlife

curveretlife1 Curverpetlife

Renowned for its durable (and stylish) indoor and outdoor plastic household pieces, the international manufacturer has once again joined forces with Petlife, expanding it’s latest Knit collection to include a 3-in-1 bunk bed, a pet home and a pet bed. Combining soothing earthy/pastel tones, cozy textures and a contemporary look, they’ve made for the perfect snug nook to fit your interiors.

Molly & Stitch

MOlly & Stitch 1

MOlly & Stitch packaging

I’ll just put it straight : beautiful, vibrant leashes handmade with love in Austria. The colour combinations are spot-on and they also come in a really pretty packaging- a great gifting idea.


Bellomania 1 Bellomania 4

I LOVE their new collections of bowls. I had to go back to the booth a second time just to make sure the pictures I took in the first place did them justice ( and to enjoy the brimming palette in person once again of course). Pop Art-inspired, the 4 variations combine energetic colour-blocking with a playful, eye-catching design. They’ll juice-up your space and definitely make a statement.

TAIL WAGGING? WGSN Lifestyle & Interiors subscribers can discover more trend-setting dog and cat brands on the main site.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.