May 26, 2017 | By WGSN Insider
Jun 15, 2016
It’s the item that’s slowly crept into your closet. It’s starting to replace the money you spend on lingerie and swimsuits, because it’s the one piece item that does it all. That’s right, we’re talking about: bodysuits.
Not just limited to Miley Cyrus in music videos, the body has started to have mass appeal and consumers are buying them in their droves.
According to our latest Instock data at WGSN, Bodysuits have seen a 448% YOY increase in options between Jan-May 21 2016, with the average number of new-in counts at 11.5 over the past six weeks, compared to 6.5 in January.
What’s the reason for its sudden retail appeal? Well put simply: sun, summer and music festivals. It’s been spotted at nearly every festival we’ve been to so far this year, from Coachella to Primavera Sound, with a range of styles seen on the festival field.
“Lace-up options are a key driver of newness on the high street, pivotal to casual denim looks and festival shops, followed by 1990s grunge themes and transitional staple tee styles,” says WGSN Instock Editor Jessica Fioriti.
“36% of new bodies year-to-date are at mid-market retailers, followed by 60% at value players. Affordable pricing aids replenishment, with 36% of styles restocked versus the 22% top average, ” adds Fioriti.
Better yet, if you invest in the bodysuit now it’s a key item that will carry through to next spring.
“For next spring the one-piece will continue to complement casual denim looks. Features include a high leg, cutouts, ringer hems and halternecks,” says Shanu Walpita, WGSN’s Youth Editor.
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