Why Hey Arnold! is having a fashion moment

Hey Arnold merchandise at Story NYC

If you were a kid of the 90s you grew up on a TV diet of Hey Arnold!, The Rugrats and The Ren and Stimpy show.


Now, the TV cartoon favourites are back.

Hey Arnold merchandise at Story NYC

To celebrate the 25th anniversary of Nicktoons, the network has teamed up with retail concept store Story, in New York, for a Nickelodeon-themed summer pop-up to “celebrate ’90s nostalgia”. New York retail space Story is a hotspot for experiential retail as it changes the inside of its store every month with a new retail theme.

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This month’s Nickelodeon theme runs from August 8th – September 18th, and immersive experience offers consumers “the best of Nick’s animated characters” plus “a slime-style photo booth to a human hamster wheel and other throwback-driven events”, it’s all about recreating a time “when life was easy like Saturday morning cartoons.”

There’s even an entire area of the store dedicated to Hey Arnold! complete with exclusive merchandise including: Hey Arnold! pillows, accessories, and stationery. And if you can’t make it down to the store, Story is launching an online partnership with Neiman Marcus selling select Nickelodeon items online, from August 24 through September 18.

That’s not all, next year also sees the release of Hey Arnold!: The Jungle Movie, a full-length movie about Arnold, the young boy in 4th grade who lives with his grandparents. The TV series which ran from 1994-2004 was a huge hit, with Arnold becoming a 90s #throwback icon, along with his friend Gerald and Helga, the local girl who bullies him but is also in love with him. The new film will tell the story of what happened to Arnold’s parents.

And with consumer love for the 90s at an all-time high the moment, Arnold is having a fashion moment. In addition to the capsule range at Story, Topman teamed up with Nickelodeon for a collection of Hey Arnold! tees, that can be bought exclusivity online.

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So, it’s time to grab your 90s merch, and celebrate Arnold, Gerald and the stoop kid, ahead of next year’s film release.

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