Apr 03, 2017 | By WGSN Insider
Walt Disney’s Three Little Pigs was released in 1933 and won the Oscar for the Best Short in 1934. The film was incredibly successful and played well past its scheduled run. The movie was so successful that even in the hard times of the 1930s it spawned merchandise; this child was lucky enough to get a sweatshirt saying, “Who’s Afraid of the Big Bad Wolf”. The picture was taken in 1937, but I wouldn’t be surprised if this was an original hand-me-down as it looks mighty well loved. This is an important sweatshirt because printing at the time was done with ink instead of the later paint-like substance of silk screening processes. Thanks to Shorpy.com for this incredible documentation of very early ink printed garments.
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