Who Wears the Pants?

The Dockers "Wear the Pants" Project encourages men to take action on a personal dream as yet unrealized

Later today, Dockers will announce the winner for their $100,000 “Wear the Pants Project,” a contest that intends to make the dreams come true for one lucky man. The project is all about encouraging men to pull up their sleeves and take action — whether it’s a personal pursuit they never got around to exploring or a non-profit they never had the means or time to launch. To enter the contest, applicants submitted a short plan for actualizing their dreams on the Dockers Facebook page. For two months, men submitted their ambitions and the Facebook community selected the 50 most inspiring entries. The Dockers team reviewed the Top 50 and then selected five finalists.

  • Jarrett Haley from South Bend, Indiana dreams of producing thoughtful, engaging books that will get men reading again.
  • Braden Gow hopes to start a naturally leavened, clay oven bread baking business and sell his goods at local co-ops and farmers markets in the Belfast, Maine area.
  • Steven Holt of Seattle, Washington wants to run a business re-furbishing furniture, housewares and reclaimed goods to extend the life of manufactured items.
  • Joshua Kuch aspires to keep his entire town of Tallahassee, Florida flowing with delicious suds by creating microbreweries.
  • Ryland King of Goleta, California has big dreams of expanding his nonprofit that links teams of college students with elementary school classes empowering kids to become stewards of the environment.
  • Along with the cash prize, the winner receives a year’s worth of Dockers khakis.

    Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.