Feb 13, 2019 | By WGSN Insider
Jun 27, 2017
The Hamptons are home to some of the most inspirational beachwear boutiques on the East Coast, a must-visit for both comp shopping and recreational purchases alike. The beauty of this quaint cluster of towns (beyond the obvious tony appeal) is the approachable size – each neighbourhood will take you a leisurely half-day, with plenty of fine dining, wine tastings and dock-side cocktails along the way. It’s a pleasure to shop here – a welcome breather from the hustle and bustle of New York City retail. I’d recommend starting at the beginning of this list and working your ways towards Montauk on the tip of Long Island. A car is a necessity in these parts, although uber for the first time in years, is legal here again, (for as long as that lasts).
This neighbourhood has the densest population of boutiques in the Hamptons – focusing more on contemporary and local brands, athleisure hybrids, seasonal pop-ups and beachwear. The majority of stores fall along Main Street and Jobs Lane and will take a lazy afternoon to cover.
Kendra Scott – This Austin-bred jewelry shop has expanded with a temporary pop-up in Southampton for the summer. You’ll find moderately priced baubles and home goods in a bright, airy space with a super friendly staff. All good vibes here.
44 Main St, Southampton, NY 11968
One Kings Lane – Marking their first foray into bricks and mortar, this online homegoods giant has taken over a 19th century former library, with a sprawling layout that looks and feels like an actual house. Kitchen goods are in the kitchen, the living room feels like a functional living room – this is a store you can get lost in for a while.
11 Jobs Lane, Southampton, NY 11968
Copious Row – Another new edition to Southampton this summer, this multi-brand boutique operated by a former LVMH marketing executive brings of-the-moment brands such as Monse and Delpozo to the Hamptons. This boutique celebrates the unique purchase, with products that boast trend-led design and a compelling origin story.
28C Jobs Lane, Southampton, NY 11968
This quaint area won’t take too long to work your way through. It’s along the way to East Hampton and offers a wealth of interiors stores and youthful fashion retailers. Most shops are located along Main Street (Montauk Highway 27).
Garnet Hill – This online lifestyle retailer celebrates three years in their Bridgehampton space, a veritable treasure trove of all things beach-y and zen for yourself and your home. Find finishing touches like soy candles, natural textiles and throw pillows alongside a tight edit of women’s apparel.
2424 Main St, Bridgehampton, NY 11932
Michelle Farmer – A well-known and beloved Bridgehampton boutique, Farmer’s edit of resort wear, accessories and swim focuses on lesser-known brands (perfect for returning to the city with a truly unique find). Find summer dresses, beach baskets, and even homegoods and lighting here – along with a menswear collection spanning cashmere sweaters to swim trunks.
2491 Montauk Hwy, Bridgehampton, NY 11932
In terms of retail density, East Hampton ranks among the top destinations for shopping out east. There are two jam-packed streets here full of designer outposts, local retailers and breezy beachwear. Take a full day to explore when combining with neighboring Amagansett. Most shops fall on Main Street and Newtown Lane.
St. Frank -This artisanal textile and interior décor store comes with a message – all goods are ethically sourced from artisans around the world working in their traditional crafts. This pop-up is the first east coast location for St. Frank, a brand with an already-strong online following in the New York area. Their signature prints offer inspiration from all reaches of the globe, lending a ‘modern bohemian’ feel to your Hamptons home. Keep an eye out for their stunning collection of printed wallpapers – a great way to completely transform any space.
78 Main St, East Hampton, NY 11937
The Reformation Beach House – This may be the most hyped retail opening of the summer, as this beloved eco-friendly cult brand moves into East Hampton for a short-term stint. Expect to find Reformation’s signature sundresses, along with denim shorts, cold shoulder tops and the it-girl bag of the summer – the wicker basket. A minimal interior of natural wood and billowing white curtains completes the ‘beach house’ feel.
45 Main St, East Hampton, NY 11937
Kirna Zabete – This New York City-based multi-brand boutique opened their East Hampton location last year, delivering their signature selection of whimsical, colourful apparel and accessories that has garnered them a dedicated clientele in SoHo for well over a decade. Expect to find printed Dolce & Gabbana dresses sitting alongside Mother jeans, a fantastic mix of hi/lo that will cover all Hamptons occasions.
66 Newtown Lane, East Hampton, 11937
Just a little way north from your route towards Montauk, you’ll find the quiet waterfront town of Sag Harbor, perhaps the more residential feeling of the bunch. Main Street will hold the vast majority of the stores, starting at the Docks and extending down to Madison Street. You’ll find antique stores, true general stores and a few summer pop-ups here.
Neo Studio – While this store is not new, it would be criminal not to include it. This shop is (quite literally) packed to the rafters with one of a kind vintage homegoods – lamps from 1960s Italy, bamboo bar carts from the 50s, and enough mid-century modern armchairs in perfect condition to make your beach house a home. The curator and former magazine editor, Jean Yves, is a delight as well, and can expertly guide you through the vast inventory with engaging origin stories to match.
25 Madison St, Sag Harbor, NY 11963
AYR Beach House – This vertically integrated online brand launched their first Hamptons pop-up shop this summer, delivering their signature butter-soft denim alongside an edit of linen shirts and silk dresses. The motto for AYR’s causal assortment is ‘low maintenance clothes that are easy to style and versatile by nature,’ a perfect fit for this laid-back summer destination.
25 Madison St, Sag Harbor, NY 11963
You’ve reached what’s commonly referred to as the ‘end of the world,’ at Long Island’s eastern-most tip. This secluded surf town has a much more casual vibe than the rest, with an increasingly popular nightlife culture to round-out the lazy beach days. The shopping here is a bit spread out and more destination-focused – a perfect way to wind down at the end of the week.
6 Shore Road – This of-the-moment swim and resort wear line has landed a coveted spot at Gurney’s Montauk this summer – a beach resort that features a revolving retail installation on-site. The print-happy swimsuits and playful romper options cater to the ‘beach to bar’ lifestyle that is alive and well at Gurney’s. If you’d prefer a living model over off-the-rail merchandising, look no further than the staff at Gurney’s Beach Club, who are decked out in 6 Shore Road swimsuits.
Gurney’s, 290 Old Montauk Hwy, Montauk, NY 11954
Surf Bazaar at Surf Lodge – This hotel/bar/retailer/overall hot spot is a great way to end the day (and probably take in a celebrity sighting or two). The smallish shop that operates out of the hotel packs a punch – peddling a choice selection of swimsuits, caftans and super-soft beach sweaters to curl up in at a local bonfire party.
183 Edgemere St, Montauk, NY 11954
Melet Mercantile – Last, but certainly not least, a trip to Montauk is not complete without a visit to this vintage haven. An outpost to the appointment-only SoHo location in New York City, this expertly sourced collection spans men’s, women’s, and childrenswear, along with select books and art. And, in what has become quite the anticipated event, the owner of the shop hosts an ‘epic yard sale’ each Fourth of July weekend in Ditch Plains, featuring a covetable blend of furniture, apparel and homegoods that draws an elite crowd of locals.
102 Industrial Rd, Montauk, NY 11954
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