Aug 17, 2017 | By Sarah Housley
Experience Lifestyle & Interiors on WGSN.
Oct 07, 2013
Last week our London team attended the opening of the Wallpaper* Handmade satellite exhibition at Harrods in London – an epic window display created in collaboration with iconic British car brand, Jaguar.
On display until October 22, the installation comprises over 80 “handmade” pieces by some of the world’s most revered contemporary brands and designers, including Konstantin Grcic, Hermes, Brioni, Sou Fujimoto, Mary Katrantzou, Paul Cocksedge, BarberOsgerby, Louis Vuitton and Sam Hecht.
For those not familiar with Wallpaper Handmade*, it is Wallpaper’s annual design showcase, celebrating groundbreaking design and craft talent. The exhibition is presented each April during the Salone del Mobile furniture fair in Milan, and although only four years young it has already firmly established itself as a must-see event during the Salone program.
This is the first time the Wallpaper* Handmade exhibition is being seen outside of the design fair context, and to accompany the presentation, five unique concept pieces have been created in collaboration with Jaguar, by designers Moritz Waldemeyer, Neri & Hu, Mathieu Gustafsson, Fredrikson Stallard and Salvatori.
“It is a great opportunity to apply Jaguar design philosophy in new forms and to inspire a culturally diverse audience,” explains Julian Thomson, Jaguar’s Advanced Design Director.
Speaking about the collaboration, designers Ian Stallard and Patrik Fredrikson of eponymous design studio Fredrikson Stallard added:
“What really struck a cord when we went to visit Jaguar in Coventry was the idea of staying true and honest to the materials, and that truth to materials is something we always do in our work, and also the emotional quality, the emotion you have with the Jaguar we also have with our pieces.”
To celebrate the collaboration, Jaguar unveiled the concept C-X17 model, “celebrating contemporary design,” alongside the C-X17 hybrid hypercar and Jaguar’s heritage-inspired Project 7 sports car, during the opening evening.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.