What you need to know about Louis Vuitton’s Cruise 2017 show in Rio
By WGSN Insider

Here are three facts you need to know about MAC de Niteroí, the iconic Brazilian museum where the French Maison has chosen to show its Cruise 2017 collection, says WGSN correspondent Mel Meira.

Apr 18, 2016

4 photos

After Monaco and Palm Springs, now it’s time for Rio de Janeiro to take centre stage in Louis Vuitton’s Cruise collection.

“It will be a pleasure to welcome our guests in Rio de Janeiro, in the heart of Brazil. With three months to the Olympic Games, the world’s attention is focused on Rio, and we are very excited to be here at this time. Once again, we began a journey of discovery to a different place with an amazing spirit and a culture so well represented by Niemeyer’s work and this architectural wonder of another world”, says Michael Burke, Louis Vuitton President and CEO.


The show will take place on May 28th at MAC de Niteroí (Museu de Arte Contemporânea de Niteroí) and here are the three facts you need to know about this unique place:

Historic building:


Designed by renowned Brazilian architect Oscar Niemeyer this museum was built in 1911, but opened only in 1996, has a beautiful view to the Guanabara Bay. Its modernist structure in white colour is reflected in a water mirror, emerging from a water surface as a continuation of the sea and opening like a flower. The collection at MAC Niterói contains about 400 works of art incorporated into the collection through donations from several artists.


When fashion meets art:


The presentation of the Louis Vuitton Cruise 2017 collection marks the first time that MAC Niteroí will be home to a fashion show and is also the occasion to celebrate the museum’s 20th anniversary and its reopening to the public after a major renovation project.

“This place inspired me immediately. After the property of Bob and Dolores Hope, designed by John Lautner in Palm Springs, California, we are continuing the architectural journey that is so characteristic of the Maison Louis Vuitton. It is like being transported to an association where nature, geography and architecture meet the vision of a great architect, as was the case with John Lautner. With the Cruise 2017 collection, we will discover Oscar Niemeyer’s view,” explains Nicolas Ghesquière, Louis Vuitton Artistic Director.


Cultural heart:

João Marcelo

Since its opening, the museum had 150 exhibits and after the Cruise collection show, Louis Vuitton will support the artistic programme of the museum for a year, with four exhibitions, which are: “Efêmera: Diálogos e Entre-Vistas na Coleção Sattamini do MAC”, “Baía de Guanabara: Águas e Vidas Escondidas”, “Almir Mavignier – Permutações: Forma & Transformação” and “Oiticica: Dimensão Infinita / Vontade Construtiva Ambiental”.

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