Aug 10, 2019 | By Luke Tebbutt
Jun 10, 2016
Indian wedding season is upon us and my weekends are now filling up with attending wedding functions, which are full of lots of eating, dancing, traditions and rituals- which I love. With this in mind I’m gearing myself up for the dreaded question of “Why are you not married yet?” -which I hate. And then seeing gorgeous but generic, long anarkali ( long frock style top with salwar or trousers) outfits- which are amazing but could definitely benefit from a style upgrade.
As I sit, watch and Instagram all of these amazing weddings, the thought that goes through my head each time, is how these outfits could be so much more. Fashion is about play, and experimentation and weddings actually hold so much potential to step outside the box, to shine and make an impact (not more than the bride, but enough). And maybe it’s because I work in fashion and interiors, I play with textiles, fabrics, patterns and more, I see the potential for mixing and matching everywhere (just look at my Instagram!)
So this wedding season, what I really want to see is people stepping it up, and there are some great brands pushing consumers in that direction. Mix and match your prints, you don’t always have to wear one colour head to toe to every function, fabric wise: let cotton, silk or chiffon take some shine for once, and remember accessories can make or break an outfit.
Here are four brands that are killing it right now:
Pernia’s Pop Up Shop offers a diverse range of contemporary and elegant clothing- everything from womenswear to menswear and accessories.
I love this online store because it shows you that you don’t have to wear something glitzy, covered in beads to stand out. It can be as simple as a pin tuck kurtha and a full length silk skirt – glammed up with accessories. For those who do love the bling, there are plenty of beautiful lenghas, anarkali, and saris in fresh colourways and full of embellishment.
In my opinion Sabyasachi Mukherjee is the King of Indian bridal couture.
In the latest collection he pairs delicate pastels and white on white with printed florals, and exquisite threadwork embroidery for the ultimate bridal collection, which is fresh for summer weddings, for both women and men.
Bringing together hand crafted brocades, woven silks, neoprene and silk organza, all in a punchy summer palette of tones of fuchsia and chartreuse. These silhouettes are relaxed and comfortable taking their cue from menswear, for a simple yet fierce collection.
I am in love with Shasha Gaba’s Spring/Summer 2016 collection. The nude colour palette with organza, floral lacework and 3D appliqué presents a sophisticated yet elegant collection.
You don’t have to wear the traditional sari or anarkali outfits, it’s about floor length dresses, full sleeve tops and trousers in luxurious fabrics and tactile surface work.
The brand philosophy is “independent urban women who stands for strength, poise, elegance and warmth at the very core of her soul”- how ace is that?
Finally I’ll leave you with some style tips:
1. Crack out those bold, summery printed saris and wear them with a contrasting blouse… learn from Satya Paul
2. For the mendhi night (girl’s party night pre-wedding with lots of Henna) why not opt for a dip-dye cotton dresses or skirt sets by NONBLACKORWHITE teamed up with some accessories from Bansri and Purple Sack.
3. Who said you can’t mix and match items and everything has to be matching? Rubbish!
4. Have fun and remember your outfit should reflect you and be comfortable so you can rock the dance floor!
Love this? Follow Poonam on Instagram here.
For more womenswear trends, bridal catwalk inspiration and more join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.