WGSN’s NYFW Daily Digest: 9 Sept 2016

New York Fashion week has hit its stride.

Earlier this week, it unofficially kicked off a day early with Kanye West’s Yeezy show and Tom Ford‘s see-now-buy-now-collection.

Screen Shot 2016-09-09 at 1.58.24 AM

Both designers created an instant buzz but for very different reasons. At Kanye’s show on a remote location in New York, models fainted after standing in the sun for hours. While at Tom Ford, the looks and the celebrities were all anyone talked about, and then later shopped.

tom ford nyfw

But, enough of that. What’s happening now?

Well, yesterday kicked off with Noor by Noor early in the morning. The catwalk was awash with crepe de chine fabrics, embellished organza and tulle shirts, and the show was closed by model favourite Lineisy Montero. The collection confirmed one (out of the six key WGSN catwalk predictions we made for this season).


NYFW: Noon by Noor


From our predictions:

“S/S 2017 will be a definitive season of new parameters, a new way of looking at the future of Catwalks. PURITY: The minimalist trend is pared back in simple shapes with an emphasis on pure structure. A futuristic (space odyssey) landscape will see a light and modern aesthetic along (infused) with a quiet and sensual mood. Within this light and refreshing theme, there will be an emphasis on transparency with materials lighter than air, in a palette of barely-there hues. The fragile quality provides a perfect platform for a new modernism where general well-being and a Zen-like appeal is key. Sleek sophistication and functional design will be emphasized via pure structure and minimal details.”


Yesterday afternoon, Desigual presented it’s S/S17 show and shocked audiences, as some models had Snapchat filter style make-up looks.

Screen Shot 2016-09-09 at 10.20.43 AM

Then last night went off with a bang as McQ by Alexander McQueen held its catwalk show, which was more performance than fashion at the New Museum in the Lower East Side. With famed Avant-Garde dancer Nathan Mitchell, leading a cast of dancers around the museum’s rooftop. While the womenswear collection was all about “sinister and the seedy, and turning the undesired into the craved.”


#documentmagazine #mcq #mcqeatingemotions #nathanmitchell

A video posted by Andy Rogers (@2five2) on

  Screen Shot 2016-09-09 at 10.09.48 AM

And tonight is all about one show: Tommy Hilfiger’s #TOMMYNOW: THE NEW RUNWAY SHOW CONCEPT, a huge carnival concept complete with a Ferris wheel, hot dog stands, nail artists and temporary tattoo artists on site. And the fashion? The fall designs will be available right after the show. (ps. look out for a surprise appearance from Taylor Swift tonight too). 


Want more? Here’s your guide to NYFW events to attend even if you’re not a fashion editor

Like this? Join WGSN for fashion news, catwalk analysis, womenswear trends reports and more

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.