Encompassing the work of our 100 top global analysts, we exclusively reveal our bi-annual Global Forecasting Report.
This must-read report sets the stage for which trends will shape consumer behaviour and demands over the upcoming season cycle and beyond.
The global retail market is a crowded space, but with this incredibly unique trend intelligence, collected from experts in our worldwide offices, you and your business will be one step ahead of the competition within fashion, style, retail, and design industries.
WHAT IS THE WGSN VISION?
- It is the unique result of WGSN’s 100 top analysts from global markets. Our experts come together for a two-day think tank to discuss the artistic, cultural, socioeconomic, and lifestyle influences that will affect the future of style and design.
WHAT DOES THIS MEAN FOR YOUR BUSINESS?
- WGSN uses these insights to analyse further trends in commerce and design, as well as digging into specific categories from hospitality to womenswear, enabling effective planning and product development for designers, brands, and marketers.
- WGSN’s clients receive in-depth insight on each theme, tailored to the industries that matter most, helping them shape their forward-looking strategies.
WHAT ARE THE INFLUENTIAL TRENDS FOR S/S18?
This trend is an evolution of the experience economy, focused on how nature will branch out to include virtual reality wonderlands. Expect to see a significant increase in brand activations and collaborations around this idea. Also, as digital increasingly incorporates the physical, expect ‘phygital’ design: making design more lifelike and emotionally compelling.
- Youth Tonic
Defined by a strong sense of individuality and creativity, youth culture is influencing every area of the market. Youth itself will become a state of mind; while the growth of virtual reality and data will allow for new means of creative expression and self-identity.
The evolution of connectivity, both real and virtual, are driving the Kinship trend – which focuses on a growing sense of community, cultural sharing and breaking boundaries.
- Slow Futures
This is about the stripping away of excess, where new is not necessarily better. Design and technology will merge more seamlessly together, creating a rustic minimalism that will combat overconsumption.
To see these key trends in detail, develop your business strategy around them and stay ahead of the competition, join WGSN.