WGSN Presents The Most Influential Trends for S/S 18

It is the industry’s best-kept secret, but for the first time ever, we are releasing an exclusive teaser of our WGSN Vision report, containing the most influential trends for S/S 2018.

This must-read report sets the stage for which trends will shape consumer behaviour and demands over the upcoming season cycle and beyond.

The global retail market is a crowded space, but with this incredibly unique trend intelligence, collected from experts in our worldwide offices, you and your business will be one step ahead of the competition within fashion, style, retail, and design industries.


  • It is the unique result of WGSN’s 100 top analysts from global markets. Our experts come together for a two-day think tank to discuss the artistic, cultural, socioeconomic, and lifestyle influences that will affect the future of style and design.


  • WGSN uses these insights to analyse further trends in commerce and design, as well as digging into specific categories from hospitality to womenswear, enabling effective planning and product development for designers, brands, and marketers.
  • WGSN’s clients receive in-depth insight on each theme, tailored to the industries that matter most, helping them shape their forward-looking strategies.


  • Psychotropical
    This trend is an evolution of the experience economy, focused on how nature will branch out to include virtual reality wonderlands. Expect to see a significant increase in brand activations and collaborations around this idea. Also, as digital increasingly incorporates the physical, expect ‘phygital’ design: making design more lifelike and emotionally compelling.
  • Youth Tonic
    Defined by a strong sense of individuality and creativity, youth culture is influencing every area of the market. Youth itself will become a state of mind; while the growth of virtual reality and data will allow for new means of creative expression and self-identity.
  • Kinship
    The evolution of connectivity, both real and virtual, are driving the Kinship trend – which focuses on a growing sense of community, cultural sharing and breaking boundaries.
  • Slow Futures
    This is about the stripping away of excess, where new is not necessarily better. Design and technology will merge more seamlessly together, creating a rustic minimalism that will combat overconsumption.

To see these key trends in detail, develop your business strategy around them and stay ahead of the competition, join WGSN.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

  • Thanks in advance for your trends

  • I am interested in the trends S/S 18 specially because in Mexico we get them quite late. So I hope I can help young designers and rising artists. Thank you for providing this service

  • Very interesting terminologies defined like”Phygital”

  • Klara

    Very interesting informotion

  • Seema Aggarwal

    Thank you for the trend analysis.It has been really helpful in my designing.Please keep us updated.

  • Resmi.G


  • Divani

    Thank you WGSN. keep updating us….

  • Great information!!

  • Ines Krueger

    i am looking forward reading more about WGSN trends for s/s 2018

  • Lou Brennan

    We are all appreciating quality,innovation and craftsmanship more and consumers are craving the knowledge and skills that artisans/designers use to make their products.It’s a very positive trend and can only help secure the future for many of ‘the makers’ throughout our world.

  • Fernanda Batista

    Parabéns pelo material, como Pesquisadora, AMO!

  • Fauzia Jamal

    Indeed an important insight

  • Eniola

    This is fantastic, can’t wait for it

  • Paula Millan

    Great Introduction to S/S 2017. I appreciate to get more details by joining WGSN

  • I’ll like to know our report on the most influential trends for next year. thank’s

  • Panos Thanos

    Good evening,i am a greek fashion designer,just graduated and i am also analysing trends on my own.How can i always be informed by the best and be one step head by everyone else?Is there also any job opportunities? Thank you for this amazing web page and congratulations on your company.
    yours sincierely

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