WGSN Presents The Most Influential Trends for S/S 18

It is the industry’s best-kept secret, but for the first time ever, we are releasing an exclusive teaser of our WGSN Vision report, containing the most influential trends for S/S 2018.

This must-read report sets the stage for which trends will shape consumer behaviour and demands over the upcoming season cycle and beyond.

The global retail market is a crowded space, but with this incredibly unique trend intelligence, collected from experts in our worldwide offices, you and your business will be one step ahead of the competition within fashion, style, retail, and design industries.


  • It is the unique result of WGSN’s 100 top analysts from global markets. Our experts come together for a two-day think tank to discuss the artistic, cultural, socioeconomic, and lifestyle influences that will affect the future of style and design.


  • WGSN uses these insights to analyse further trends in commerce and design, as well as digging into specific categories from hospitality to womenswear, enabling effective planning and product development for designers, brands, and marketers.
  • WGSN’s clients receive in-depth insight on each theme, tailored to the industries that matter most, helping them shape their forward-looking strategies.


  • Psychotropical
    This trend is an evolution of the experience economy, focused on how nature will branch out to include virtual reality wonderlands. Expect to see a significant increase in brand activations and collaborations around this idea. Also, as digital increasingly incorporates the physical, expect ‘phygital’ design: making design more lifelike and emotionally compelling.
  • Youth Tonic
    Defined by a strong sense of individuality and creativity, youth culture is influencing every area of the market. Youth itself will become a state of mind; while the growth of virtual reality and data will allow for new means of creative expression and self-identity.
  • Kinship
    The evolution of connectivity, both real and virtual, are driving the Kinship trend – which focuses on a growing sense of community, cultural sharing and breaking boundaries.
  • Slow Futures
    This is about the stripping away of excess, where new is not necessarily better. Design and technology will merge more seamlessly together, creating a rustic minimalism that will combat overconsumption.

To see these key trends in detail, develop your business strategy around them and stay ahead of the competition, join WGSN.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.