WGSN meets upcoming singer songwriter Lauren L’aimant

songwriter Lauren L’aimant

For singer and songwriter Lauren L’aimant, her music and personality is all about being real and true to herself. After living in Manchester working in a call centre she decided it was ‘now or never’ and moved back to London to pursue her career in music. Since taking this brave move she’s since featured on various artist and producer projects, collaborating with Icarus on their track ‘Hiding’ which was named ‘Essential New Tune’ by Pete Tong on BBC Radio 1.

Lauren has now released her first track as a solo artist, but this time she has taken a more charitable route. In aid of The Prince’s Trust, she wrote and produced the uplifting track ‘Family’ with the Million Makers’ Team Summit, with people who work at WGSN and Ascential. But how did this all happen? Well, Lauren was actually “out for a drink” with a girl who works at the events company at Ascenital when “She told me she wanted to help with my future plans of becoming an artist. After a while I got a message from her saying her company are raising money for The Prince’s Trust and asked if I would write a song for the charity – of course I jumped at the chance!”

Speaking of the track, Lauren explains that she wrote about being there for someone when they’re in need; “Even if they don’t ask for your help”, she added. “I want it to be a reminder that love and togetherness is what life is all about. Especially during the troubling time in our loves”. The theme of the track goes hand in hand with the charitable work of The Prince’s Trust, who support young people who are in care, facing issues such as homelessness or mental health problems, or have been in trouble with the law.

Tell us more about you? 

Well, I’m a singer, songwriter and music producer living just outside of London with my girlfriend, striving and working hard for my big break! I’m nearly 30 now (yikes), though I don’t feel it! Haha.

 You’ve clearly had some big achievements on your journey. What’s been your favourite experience and what has made it special to you? 

Thank you! There have been some amazing experiences indeed. One of the best for me was performing on the Catwalk at the Pure London show. Being there and mingling with like-minded people also inspired me style wise. Fashion is definitely something that interests me. Another that I can’t forget was the first time one of my songs was played on the radio. Mistajam premiered ‘Deny My Love’ on BBC Radio 1Xtra a couple of years ago, and the feeling was out of this world. I’m very grateful!

 You talk about struggles in Family, so what’s been your biggest struggle? How did you overcome it?

I have to say, in general, I’ve been very lucky in life, but there was a period of time a couple of years ago when I was in quite a dark place; I was in the middle of a toxic ‘situationship’ (which I’ve actually written several songs about!), and I was unemployed and very uninspired. My best friend’s Mum was also fighting a losing battle with cancer, and as we were quite close, it added to everything. I don’t want to say I was depressed, but it felt like I might have been. This is definitely a theme which runs through ‘Family’. I had people that were there for me, and I got through it.

 Apart from ‘Family’ what else are you focusing on and what can we expect from you in the future?

I’m working on an EP which, hopefully, should be finished by the end of the year, so I’m super excited about that! I have a few gigs lined up and I’m currently rehearsing with a guitarist to add a new element to my live performances. Amongst all of that, I have a need to keep writing new material as it’s how I express myself!

 How would you describe your personal style and where do you get your inspiration from?

I’ve never really been a girly girl, so it’s not often you’d catch me wearing a dress unless it’s a very special occasion! I’m a bit of a tomboy and really love 80’s style, so I tend to be drawn to suits, denim, sportswear. I love a blazer with shoulder pads! I actually wore a red suit and Hilfiger T-shirt for my performance at Pure London, which I felt really good in.

I definitely think I’ve taken a lot of inspiration from my Mum style wise, she was rockin’ the Adidas Originals T-shirts paired with Levis ‘Mom’ Jeans when she was my age, and she also loves a blazer. Celebrity wise, Jessie Ware’s style is on point. She’s so incredibly classy, and I love her music too. I really believe that music and fashion go hand in hand.

 Any brands or celebrities you would love to collaborate with?

I’m a big fan of Adidas. Most of my sportswear is Adidas! I also like them as a brand, and their involvement in music too. I love the 90s style pieces from Tommy Hilfiger too, they’re just classic and for me, won’t ever go out of fashion.

Family is available to download on iTunes and Bandcamp now. All proceeds from the single will go to The Prince’s Trust as part of the Million Makers programme.



Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.