5 hours ago | By Alice Gividen
Experience the leading provider of consumer foresight.
Jun 15, 2017
By Laura Welch
Cannes Lions is not called the Festival of Creativity for nothing. It’s a key date in the WGSN diary, a time to push the boundaries of innovation, and feel inspired by the numerous speakers, which this year includes everyone from Helen Mirren to Demi Lovato to Reverend Jesse Jackson. This year we are not only attending to be inspired but our esteemed editors will also be speaking on the main stages. We’ll be offering up a sneak peek of the key trends that will matter for your business in 2017 and beyond. We’ll be breaking down what you need to know about Gen Z, the anatomy of how a trend comes to be and how we use the best in the business to track it, plus what the future holds for innovation.
Get the information below on where you can catch WGSN @ Cannes Lions 2017 .
Monday 19th June 11:00-11:45
Keynote Presentation: Cool hunting
Speaker: Carla Buzasi, Global Chief Content Officer WGSN
Where: The Forum
We reveal the methods and magic of predicting and dissecting the anatomy of a trend, demonstrating how it evolves from emerging to everywhere. Explore and indulge in the rich culture and movements around us to unlock macro concepts and refine these into groundbreaking creative ideas.
Meet Up: Cannes Optimists
Thursday 22nd June 10:00 – 10:30
Hosted by: Carla Buzasi, Global Chief Content Officer, WGSN
Where: The Terrace
It might seem that the current global climate is a bit grim, but we believe in silver linings. Come meet and network with fellow Optimists and discuss the positive promising trends in the industry at the moment, looking forward to a brighter future together.
Where: Ascential Cabana at Cabana beach
Places are limited so please – register your interest here
Thursday 22 June | Youth Rising
16:00-17:00 followed by sundowners
Speaker: Sarah Owen, Senior Editor Digital Media and Marketing, WGSN Insight
As brands are still battling to get their heads around the Millennial consumer, the next generation is on its way. With only 8 seconds to capture their attention, what will be the key strategies to engage with Gen Z? Plus we take a sneak peek at the newest generation – the Alphas – and how the influence of their Millennial parents is set to impact their future behaviour.
Friday 23 June | The Meaning Economy
16:00-17:00 followed by sundowners
Speaker: Lorna Hall, Head of WGSN Insight
As people seek deeper connections in their daily lives, the Meaning Economy emerges as the next iteration of the Experience Economy. From Gen-Z to Boomers, WGSN explores the key consumer priorities and changes that have a global impact and are likely to usher a new era for 2018 and beyond.
Carla Buzasi, Global Chief Content Officer WGSN @CarlaBuzasi
An award-winning editor and journalist, Carla was founding editor-in-chief of The Huffington Post in the UK. In 2015, she left traditional media to become global chief content officer at the world’s leading trend forecasting company, WGSN. Today, rather than reporting on the here and now, she predicts how we’ll behave, eat, live, dress and think in tomorrow’s world. Specialising in opinion journalism, women’s rights, fashion, travel and consumer behaviours, she has featured in Management Today’s annual 35 Under 35 list and The Drum’s Top 50 Female Innovators. She was also twice named Editor of the Year at the Online Media Awards.
Lorna Hall, Head of WGSN Insight @hallshops
As Head of Insight at WGSN, Lorna Hall is responsible for a team of experts reporting on best practice and innovation across all forms of retail including online and offline strategies, store design, marketing and visual merchandising. Before joining WGSN in 2009, she was the executive editor of the UK’s fashion trade magazine Drapers.
Sarah Owen, Digital Media and Marketing Editor, WGSN Insight @sarahsarahowen
Sarah is a journalist and trend forecaster based in New York with a background in social media and youth trends. She currently reports on digital media and communication strategy across an array of industries. Sarah previously worked at New York magazine, Vogue, and The New York Times.
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