At WGSN we want to give you a glimpse of what we do on a daily basis and the cool, creative people who work here and are experts in their field. Meet Laurence
Laurence Pasquier should have a serious case of jetlag right now, flying out of our Paris office (where she’s based) she travelled on a round-trip to Chicago and Singapore for presentations and tradeshows, and she’s only just got back. She’s now got a one week breather, and then next week she is headed to the London office, and to Milan Design Week shortly afterwards.
So we grabbed her for a hot minute and asked her to share with WGSN Insider what her average day is like. As an interior stylist, she was the perfect choice for WGSN Lifestyle and Interiors team, and before joining she spent her working life shooting for exciting brands and magazines such as Designers Guild, Pierre Frey or Homes & Garden between London and Paris.
She started as a freelancer in 2012, and two months later the head of the department Lisa White asked her to join the team full-time, and she’s been having a blast ever since.
Here’s what Laurence’s typical day in the Paris office looks like:
7.45 am: My alarm goes off. Since it’s still winter I’ll have breakfast in bed. Yes I do that! And while I cosily eat my buttered Krisprolls (I’m sorry to disappoint but no, the French do not have croissants every morning, not the health-conscious ones anyway) I scroll through my Instagram for inspiration, check my work and personal emails on my phone. And yes, I check Facebook because let’s face it, social media is a fundamental part of being a digital editor. Then a quick shower and 20 minutes of meditation. My absolute favourite part of the day, and one I need to face the hectic daily life of an editor. We do talk about mindfulness and taking the time for contemplation at WGSN, but we don’t just talk, we believe in it, and we live it.
9.15 am: I walk to the office for a sharp 9.30 start. This is one of the things I love about having moved back to Paris, and I am very aware of the total luxury it is, I can walk to work. When I get there I open an app that allows me to be connected to the rest of the Lifestyle & Interiors team in London, and to all our colleagues in the rest of the world. Then I review a couple of reports that my freelancers have sent in. I edit an average of 4 or 5 reports by external collaborators every month to make sure the sections I oversee are updated regularly. I make myself another tea and I dive in.
11.45 am: I take a look at my photos of Singapore Design Week, to see what I can Instagram about. And then I sort through all the press kits I collected while there, and select what I want to include in reports. Finally, I review the presentation I gave there last week, it’s called The Homemade Home, and it explores what homemade means in today’s world, what influences us to become makers again, how technology is changing crafts, and how our need to feel at home everywhere is inspiring us to grow, shape and craft our own everything (subscribers can check out the report it was inspired by here)
I also receive a few pictures from our South-East Asia and Hong-Kong teams, that they took at the event.
12.45 am: Lunch break. We normally walk to a nearby café with the whole of the Paris team. I’m the only one from content there but it’s great working with the sales and marketing guys. We usually try to have lunch altogether. But today half of them are in client meetings so I grab a quiche and salad and sit in the meeting room while reading the latest newsletters from designers and brands.
1.30 pm: Time to put together the Trends Day presentation as it’s next week already! I can’t believe it has come round so quickly. This is when, twice a year, we all get together in London to share ideas on what we see emerge for the coming seasons, in all our respective areas. This time we’re looking at S/S 18 and I am presenting our findings for interiors and design to all our other editors. So I sort out all my images and spend a few hours creating the Powerpoint.
5.00 pm: I email the team about planning a pre-Milan meeting, to see who is covering what. Milan Design Week is the most exciting but most demanding of our tradeshow coverage. We rent an Airbnb all-together, 4 of us, so we can get together every evening and share the trends we’ve spotted. Then when we have the energy after a whole day roaming the streets of Fuori or the aisles of Salone, we head to a few openings and events to enjoy a well-deserved drink while taking in more design.
6pm: Prepare a blog post on the cool new, eco- brands I spotted at International Home + Housewares Show in Chicago trade show that caught my eye last week, check it out here.
7 pm: Head home. Or to yoga = bliss.
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