11 hours ago | By WGSN Insider
May 27, 2016
At WGSN we love to celebrate the fashion and retail industry, so much so that every year we give awards to the people who are crafting and creating innovative fashion ideas that we love. Last night, we followed two days of inspiration with a big party held at 8 Northumberland Avenue.
The WGSN Futures Awards was a star-studded night, with the fashion industry’s finest all in attendance.
Below we’d like to celebrate the designers, editors and digital innovators who inspire us. We particularly want to celebrate our Hall of Fame winner British Vogue’s Alexandra Shulman, whose commitment to the fashion industry – all aspects of it from the health of models to championing new designers – has been immense.
We present the WGSN Future Award winners of 2016:
WGSN Hall of Fame – Outstanding Achievement: Alexandra Shulman
Best Digital Innovation: Scotch & Soda X Airbnb
Forget your standard static ad campaign for the moment. The Dutch fashion brand Scotch & Soda changed things up with their immersive character driven campaign film, teaming up with Airbnb to give consumers a chance to live in an apartment and shop the fully stocked Scotch and Soda closet. WGSN loved how innovative the team were and this was the perfect collaboration.
Best New Retail Concept: The Store X Soho House Berlin
More than a traditional store, this is a wonderfully vibrant mix of cafe, gallery and retail space. WGSN judges loved how the space is a reflection of the growing rise of retail that offers consumers an experience, making it a real destination that consumers want to visit at a time when general store footfall in retail is low.
Best Store: RYU Apparel
Activewear is a key growth market and judges loved this innovative apparel which is engineered for fitness, training and performance in multi-
Best E-Store (Pure Play): Farfetch
Online destinations are increasingly important in the retail sphere, but user experience is key. Judges loved the Farfetch interface and how easy it is to navigate, browse and buy.
Best Innovation Design: The Unseen
We loved that this brand is all about fabrics, using science to create clothes that do more, that your average white tee.
Best Multichannel Business: John Lewis
Not many high street department stores have their own innovation lab. But that’s where John Lewis is brilliantly unique. Judges loved how this multichannel business invites consumers into a traditional store, but also creates amazing retail experiences for them with ‘the Smart Home Experience’ where consumers could try before they bought.
Best Marketing Initiative: Kate Spade – #MissAdventure
The WGSN judges loved this campaign, the star-studded cast helped make it fun, but it was the fact that the campaign was more like a short film, than a standard 40 sec advert-so consumers felt like they were watching their favourite TV show. Better yet the creation of the hashtag helped the campaign go viral.
Best Start-Up: Hill & Friends
After working huge accessories brand Mulberry, Emma started her own bag line and has already impressed the tough fashion crowd with her stunning signature designs.
Best Sustainable Design Team: Timberland
We’re huge fans of Timberland’s commitment to sustainability, and how they are using their product to help consumers think.
Avery Dennison RBIS Emerging Brand: Mimi Wade
New talent is the future, and Mimi’s exciting designs which debuted at London Fashion Week autumn/winter 2016 catwalk, is an exciting talent to watch.
Breakthrough Footwear & Accessories Design: Richard Braqo
Breakthrough Footwear & Accessories Design: Baartmans and Siegel
Breakthrough Womenswear Designer: Serafina Sama at Isa Arfen
Thanks to everyone who came down for the awards and helped us celebrate such fantastic talent!! And many thanks to 8 Northumberland Avenue for providing the stunning venue.
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