WGSN Best Fashion Retailers: The Millennial appeal of Missguided

Missguided Instagram

It’s been an exciting year for Missguided. The Digital Business of the Year winner reported a 40% increase in UK sales alone for the year ending March 2017, and despite a loss of operating profit, all investments have been worthwhile. Warehouses have been extended to account for better customer delivery, executive roles have been filled with experienced headcounts and further physical expansions into retail space have been undertaken.

Tapping into millennial’s desire for experiential retail, Missguided cover all bases. From community-led blogs and aspirational imagery, to interactive store interiors – their strategy helps to attract their true target audience. It’s something that’s reflected in Missguided’s position in our top ten brand affinity for 16-24 year olds metrics.


With investments in diverse advertising campaigns and a further store planned for 2018 on the cards, Missguided will continue to disrupt the global market and sales are sure to climb as they gain awareness and acquire new customers .


Through daily surveys to a total of 120,000 consumers annually, WGSN Barometer measures the performance of 250 leading womenswear retail brands in the UK & US.


See UK 2017 Best Retailer rankings                                           See US 2017 Best Retailer rankings

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