Jan 17, 2019 | By Alice Gividen
Feb 08, 2018
By WGSN Insider
Primark, unsurprisingly, topped the tables for affinity, buzz and consideration following a record sales period this Christmas.
Whilst other retailers succumb to the pressures of the weakening pound and rising interest rates, Primark stood their ground and stabilised their prices, dominating the value segment amongst the high street offerings.
The increasingly polarizing market places Primark in strong position; capitalising on shoppers trading down their purchases.
Primark is set to continue this performance as we head into 2018. The retailer is increasing its US selling space to a total of ten stores and will continue to bypass the pull of e-commerce as a means of keeping costs low for their customers.
With further developments into their much-talked-about beauty offerings, Primark stands to be a number one contender retailers should be watching out for.
Through daily surveys to a total of 120,000 consumers annually, WGSN Barometer measures the performance of 250 leading womenswear retail brands in the UK & US.
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