21 hours ago | By WGSN Insider
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Aug 03, 2016
By Jian DeLeon
Augmented reality (or AR) technology bridges the valley between our digital devices and the reality we tend to miss with our eyes transfixed on our screens. Combining physical elements and environments with digital graphics and interactive experiences, it’s best to think of it as a new way to engage with the world around us.
Last year, Garage magazine created an app to bring many of its fashionable pages to a new dimension, animating editorials featuring models Suki Waterhouse and Molly Bair, and infusing covers with the whimsical motion of an animated GIF.
Most recently—AR’s been in the news for its primary role in training Pokémon masters the world over to be their very best.
During this season’s PROJECT tradeshow in Las Vegas we’ve teamed up with DeSL to showcase six Spring/Summer 2017 trends in digital environments that bring looks to life. DeSL has constructed six holographic experiences that puts each trend into context while giving more information on the driving forces behind each trend and how attendees can start thinking about how to implement these looks into their business—or even just their personal style.
See the experience for yourself during PROJECT Las Vegas, which takes place August 15-17 at the Mandalay Bay Convention Center.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.