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WGSN Alternative Holiday Gift Guide 2017: Day Two

PARK balls soccer initiative to help kids

PARK balls soccer initiative

At WGSN Insider we’ve been thinking about changing consumer habits towards gifting and the rise in gifts that are unique and do good. So, this year we’ve decided to launch a gift guide with a difference. This year our gift guide will be focused on cool new brands with values around altruism, sustainability, kindness, and stand out/unique designs.

WGSN Alternative Holiday Gift Guide 2017

Day Two: Park’s Pass A Ball project

As Active Director at WGSN I love discovering any new project that revolves around fitness and sport. So I loved finding out about PARK balls, a social enterprise that is using football to save the world. It’s focused on helping kids improve their game, practice their ball control and championing girls in sport. It’s also a bit like the sports version of TOMS® Footwear, for every ball that is bought, the company passes one onto a child in need. It’s had loads of support, but I think it’s so great that it deserves even more support. Also from a visual perspective, the design for the project is beautiful too, wonderful graphics for a wonderful project. In my eyes it’s a perfectly heartwarming initiative to invest in this holiday season and reaffirms the power of sport to bring people together.

 LOVED THIS? Then check out day one from our alternative Christmas Gift Guide here

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