WGSN Alternative Holiday Gift Guide 2017: Day Twenty One

Mable toothbrush cool design

Mable toothbrush

The holiday season is all about gifts. But this year we’ve seen the consumer become a little more discerning when it comes to purchase power. Brand values have never been so important to the consumer. So, we’ve launched our annual WGSN gift guide, but this year there’s a twist. The gift guide will be focused on cool products that give back and lovely companies with heartwarming values.

WGSN Alternative Holiday Gift Guide 2017

Day Twenty One: The ethical toothbrush 

Mable toothbrush for kids- sweet design

Mable toothbrush for kids

Five billion plastic toothbrushes are created every year, and in the US alone at least one billion make it into landfill and oceans. Due to the slow rate that plastic decomposes, every single plastic toothbrush ever made still exists. Mable tackles this issue with a new toothbrush that has a 100% biodegradable handle made from sustainably farmed bamboo sourced from a forest in Ningbo, China. Harvesting methods are approved by the Yinzhou Forestry Bureau, and bamboo’s natural qualities make it both water resistant and anti-bacterial. With a self-standing design painted with non-toxic, biodegradable paint, the toothbrushes are housed in plastic-free boxes, which hold together with folding tabs instead of glue and use non-bleached cardboard and soy-based inks for graphics. The super cool design also makes it a lovely gift idea.

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