5 hours ago | By WGSN Insider
Big data meets consumer insights. Experience WGSN.
Dec 20, 2017
By Petah Marian
The holiday season is all about gifts. But this year we’ve seen the consumer become a little more discerning when it comes to purchase power. Brand values have never been so important to the consumer. So, we’ve launched our annual WGSN gift guide, but this year there’s a twist. The gift guide will be focused on cool products that give back and lovely companies with heartwarming values.
WGSN Alternative Holiday Gift Guide 2017
Day Twenty: Luxury fashion for good
New online luxury retailer Olivela is helping shoppers feel better about their purchases by donating to children’s focused causes when a person shops. It has been designed to highlight where a customer’s purchase dollars go, specifying which charity and what the charity will do with the donation. “The purchase of this bag will provide 2,667 days worth of diapers for families in need through Good+ Foundation.” A personalised dashboard called The Olivela Effect tracks the total charitable impact of a client’s purchases.
And this holiday season the e-commerce site has asked a whole host of famous faces to curate a wish list of products that support any Olivela’s charity partner of their choice.
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