5 hours ago | By WGSN Insider
Dec 13, 2017
The holiday season is all about gifts. But this year we’ve seen the consumer become a little more discerning when it comes to purchase power. Brand values have never been so important to the consumer. So, we’ve launched our annual WGSN gift guide, but this year there’s a twist. The gift guide will be focused on cool products that give back and lovely companies with heartwarming values.
WGSN Alternative Holiday Gift Guide 2017
Day Thirteen: The House of St Barnabas
Private members’ clubs have never been so popular. Over the last year we’ve witnessed the rise of female-only members club The Wing in NYC. At the same time Soho House has been extending its reach from Barcelona to the Oxfordshire countryside. While just last month it was revealed that a new womens-only members club, called The AllBright is coming to London, founded by ex Hearst UK CEO Anna Jones. With the Millennial generation travelling so much, needing safe spaces to create and grow, and network with potential business partners, it’s no wonder that members clubs are on the rise.
But this holiday season, if you are planning on treating yourself to a membership, may we suggest The House of St Barnabas instead? Located in London’s Soho, this private members’ club is also a charity. The space offers a luxe experience (complete with a bar, dining areas and a garden) for guests, while also pledging to break the cycle of homelessness and social exclusion in London. It’s a social enterprise, and not-for-profit space seeking to redefine the notion of a private members’ club. Through the on site Employment Academy, the club offers accredited qualifications, on-site work experience, real job opportunities and mentoring- all of which help the people they support back into lasting paid work.
All this goes to show that charity and luxury are not mutually exclusive.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.