Dec 16, 2017 | By WGSN Insider
Dec 05, 2017
At WGSN Insider we’ve been thinking about changing consumer habits towards gifting and the rise in gifts that are unique and do good. So, this year we’ve decided to launch a gift guide with a difference. This year our gift guide will be focused on cool new brands with values around altruism, sustainability, kindness, and stand out/unique designs.
WGSN Alternative Holiday Gift Guide 2017
Day Five: The Guppy Friend
As part of the active team, I love anything that combines activewear and sustainability. So, I was really happy to discover The Guppy Friend, a wash bag which prevents micro particles from synthetic garments (such as fleeces and activewear) entering water systems and harming marine life. The Guppy Friend wash bag is the brain child of LANGBRETT, a group of surfers and nature lovers who are committed to stopping micro waste. Better yet, money from the sales of the bag go back into researching innovative, pragmatic solutions to reduce microfiber-pollution. I’m passionate about saving and helping marine life and with small actions like this we can. As Sir David Attenborough is making clear on his TV programme at the moment Blue Planet II, we, as consumers, have the power to help ocean life rather destroying it.
Love this? Then check out day four from our alternative Christmas Gift Guide here.
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