Dec 06, 2018 | By Alice Gividen
Big data meets consumer insights. Experience WGSN.
Dec 15, 2017
The holiday season is all about gifts. But this year we’ve seen the consumer become a little more discerning when it comes to purchase power. Brand values have never been so important to the consumer. So, we’ve launched our annual WGSN gift guide, but this year there’s a twist. The gift guide will be focused on cool products that give back and lovely companies with heartwarming values.
WGSN Alternative Holiday Gift Guide 2017
Day Fifteen: Flower Bouquets for good
Love flowers? Well this holiday season why not buy a bouquet for good thanks Bread and Roses, a floristry scheme which supports refugee women. We’ve talked on this blog before about the rising appeal of foliage, thanks mainly to social media and beautiful curated shots of indoor plants. In fact the WGSN L&I team have been tracking the importance of plants in design and interiors, plus we can’t ignore the impact of Pantone’s 2017 Colour of the Year: Greenery. And so, for gifting, flowers have never been so popular, whether you gift yourself or someone else. With Bread and Roses, your gift of a floral wreath or a bunch of flowers will help refugee women who are willing to work. The social enterprise company set up last year provides them with the space to learn English, develop skills and build their confidence to set them up for future employment.
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