WGSN Alternative Holiday Gift Guide 2017: Day Eighteen

Choose Love gift store London

Choose Love

The holiday season is all about gifts. But this year we’ve seen the consumer become a little more discerning when it comes to purchase power. Brand values have never been so important to the consumer. So, we’ve launched our annual WGSN gift guide, but this year there’s a twist. The gift guide will be focused on cool products that give back and lovely companies with heartwarming values.

WGSN Alternative Holiday Gift Guide 2017

Day Eighteen: Choose Love

It is not an estimation to say that the world could do with a little more love right now. Happily one company is committed to delivering just that. Choose Love is a store, with a real life brick and mortar space in central London and an e-commerce store that is dedicated to helping refugees.

Choose love gifts

The concept is this: Every single purchase you make goes towards a similar item for a refugee, delivered via one of the 80+ projects Help Refugees work with across the world. So your spending power can help someone else in the process, with everything from cooking kits to school supplies.

You can even buy a gift card for a friend to help them also make a donation, spreading even more love!

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