5 hours ago | By WGSN Insider
Big data meets consumer insights. Experience WGSN.
The holiday season is all about gifts. But this year we’ve seen the consumer become a little more discerning when it comes to purchase power. Brand values have never been so important to the consumer. So, we’ve launched our annual WGSN gift guide, but this year there’s a twist. The gift guide will be focused on cool products that give back and lovely companies with heartwarming values.
WGSN Alternative Holiday Gift Guide 2017
Day Eighteen: Choose Love
It is not an estimation to say that the world could do with a little more love right now. Happily one company is committed to delivering just that. Choose Love is a store, with a real life brick and mortar space in central London and an e-commerce store that is dedicated to helping refugees.
The concept is this: Every single purchase you make goes towards a similar item for a refugee, delivered via one of the 80+ projects Help Refugees work with across the world. So your spending power can help someone else in the process, with everything from cooking kits to school supplies.
You can even buy a gift card for a friend to help them also make a donation, spreading even more love!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.