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We’ve Got Your Back

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J. Crew is launching Madewell ’37’s, a denim capsule collection with a single pair of super skinny jeans available in five washes from black, plume, acid wash, dark ash and a bleached out black on grey. The 37’s are detail-free denim with a friendly price point at $59.50. Madewell is marketing through word of mouth and utilizing facebook and twitter, with the tag line of “Cool jeans. Great price. We’ve got your back.” to bring this brand to the masses.

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