WeSC: It’s Show(room) time!


Late last week, Swedish-based label, WeSC (pronounced Weeee-S-C), invited us to check out its new 2010 Fall/Winter Men’s collection in New York City. Of course we said yes and scooted over to their showroom to check out the goods. Upon arrival, WeSC’s publicist, Jessie Cohen, showed us a wide range of items including essential basics like cool cotton tees, lightweight jackets, dark denim and grandpa sweaters. Next season’s theme was inspired by wine. Yes, we said it correctly, the red stuff – vino from grape vines. WeSC, true to a celebratory way of life, decided to select a palette of crimson colors for an assortment of pieces – red plum, rusty red, red port, make-up rouge and velvet plum.


Before leaving, we took a few photos of our favorite items, for the ultimate sneak peek at next seasons must-have looks:

The Abe updated baseball jacket was not to be missed. We especially liked the solid sleeves and plaid body – an ideal look during the fall for crisp nights out.


WeSC always creates a batch of whimsical tees. The Paris Shirt, a photorealist image of a real button front shirt and The Luke, reminiscent of child-like drawings on lined paper were our favs.


In honor to WeSC’s red vino theme, the label’s sleek and buttery leather collection of wallets, credit card holders and travel tags, were all made in a deep shade of red port.


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