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Wellness food and drink trends for 2016: It’s time to upgrade your green juice

If you’ve spent this year clean-eating, falling off the wagon, checking your Instagram and then clean-eating some more, you’re in for a treat in 2016. The wellness category is booming, and food & drink producers are getting ever more innovative with flavours and applications. Here are three products that will likely be tickling your tastebuds at some point next year.

Mara Seaweed

Seaweed

Algae and seaweed are set to move into the spotlight in 2016, as we all search for flavoursome, plant-based alternatives to meat, dairy, salt and sugar. Sprinkled onto smoothie pots, juices or savoury meals, seaweed is a great, umami-rich flavour-enhancer – although it can be an acquired taste. Mara’s seaweed flakes are a good one to try: harvested from Scotland’s shores, they come in a range of flavours including Applewood Smoked. Once you get really into them, you’ll be able to tell the difference between different types of seaweed too, such as Dulse, a red seaweed, and Kombu, a rich brown seaweed.

Camelicious

Camel milk

Creamy and rich with a slight salty flavour, camel milk is lower in lactose and cholesterol than cow’s milk, but contains higher levels of protein, potassium, vitamin C, iron and B vitamins. Granted, you may not be giving up your nut milk forever, but don’t be surprised if you end up sipping a camel’s milk cocktail or cappuccino next year.

4Some Smoothies

Seed-y juice

For the days when your NutriBullet is resting, new juices are going a step beyond the standard blitz of vegetables enlivened with the odd banana. Functional smoothie brand 4Some launches next year with a range of textured juices that each offer four types of seeds – flax, hemp, poppy and pumpkin seed – as well as crushed and pressed vegetables, oats and quinoa.

HUNGRY FOR MORE? Check out the WGSN Lifestyle & Interiors report New Wellness Foods for all the latest products and trends in the category.

FOOD FOR THOUGHT: Live in the first week of January, Food & Drink – 10 Key Trends For 2016 will outline the need-to-know trends across the food and drink industry, equipping your company for the year ahead. Sound good? Join WGSN.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

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