Wella Professionals To Open Pop-Up Hair Salon During LFW

Located at the Premier Models headquarters in Covent Garden, the Wella Professionals Instamatic by Color Touch pop-up salon will offer six fashion-led colours from the brand’s new mildly oxidising semi-permanent colour range titled Instamatic by Color Touch.

The colours available include: Clear Dust, a subtle matte gloss finish; Pink Dream, a pastel feminine blush; Muted Mauve, a hint of violet; Jaded Mint, a fresh green; Ocean Storm, a sultry haze; and Smokey Amethyst, a smouldering tonal effect.

Consumers can share their finished hair look on social media platforms using the hashtag #ColourFlash.

The temporary salon will be opened for only two days during London Fashion Week from Sunday 14th to Monday 15th September. Contact instamatic@talkpr.com for bookings.

Premier Models office, 40-42 Parker Street, London, WCSB 5PQ.

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