Jan 12, 2017 | By Theresa Yee
Get more with a WGSN membership. Click for a demo.
Located at the Premier Models headquarters in Covent Garden, the Wella Professionals Instamatic by Color Touch pop-up salon will offer six fashion-led colours from the brand’s new mildly oxidising semi-permanent colour range titled Instamatic by Color Touch.
The colours available include: Clear Dust, a subtle matte gloss finish; Pink Dream, a pastel feminine blush; Muted Mauve, a hint of violet; Jaded Mint, a fresh green; Ocean Storm, a sultry haze; and Smokey Amethyst, a smouldering tonal effect.
Consumers can share their finished hair look on social media platforms using the hashtag #ColourFlash.
The temporary salon will be opened for only two days during London Fashion Week from Sunday 14th to Monday 15th September. Contact email@example.com for bookings.
Premier Models office, 40-42 Parker Street, London, WCSB 5PQ.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.