Jun 26, 2018 | By Emma Griffin
The Active Team currently loves the new Hopps Skateboards’ video ad, featuring brand founder, head designer, and pro rider Jahmal Williams as a magical 50s era ice cream man cycling the streets of New York to delivery decks to deserving kids.
Photographer and director Mr. Manoog shot the short and accompanying print ads to promote Hopps’ line of “Hoppsicle” skateboards, each featuring a different Popsicle or ice cream treats. Hopps is one of the most innovative skate companies out right now and their latest offering pushes creative limits while perfectly capturing the fun and freedom of childhood summer skate days. – Andrew Luecke
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.