Dec 14, 2017 | By WGSN Insider
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Sometimes that devil Internet tells me things I donâ€™t want to know. Like today, when it told me of some stupid companyâ€™s latest insulting marketing ploy: National Underwear Day! Freshpair.com, an online retailer with a gross name and an even grosser slogan (Buy Underwear In Your Underwear), is the culprit behind this ridiculous idea, spawned like a demon in 2003. The company website has a full page of propaganda, studded with literary gems such as â€œIn the nineties, rap stars wore their pants slung low, revealing the waistbands of their boxers. The magic of pop culture is that it has the power to greatly influence the public. Suddenly, the nation was becoming comfortable talking about and showing their underwear.â€ Hurrah for the magic of pop culture and our nationâ€™s newfound ability to show its underwear! (Kill me before this world gets any worse.) But this PR stunt did remind of one of my secret wishes for fall: a bustier. And so I searched through Stylesightâ€™s Intimate Inspirations category to see what the Internet had to offer, besides that horrible National Underwear Day.
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