Feb 15, 2017 | By Sarah Housley
Experience Lifestyle & Interiors on WGSN.
Yesterday, Twitter launched its cutting-edge “music discovery” platform and app, Twitter #Music.
A new service that aims to revolutionize how people discover music, Twitter #Music uses Twitter activity to detect and uncover the most popular tracks and artists on Twitter. Using four separate tabs (Popular, Emerging, Suggested and #NowPlaying), a clean grid layout displays a profile image for each artist. With one tap on any profile image, Spotify and Rdio account holders can listen to the full track, while non-users can hear a 30 second iTunes clip.
The Emerging section profiles hidden talents: tapping on the artist’s image reveals their most popular track and a link to their Twitter page. The #NowPlaying section gives users direct access to their favorite artists and celebrities, as users can now see and listen to who their favorite artists are following.
Twitter users already frequently share music online, and musicians are among the most followed people on Twitter. A Twitter comment reveals, “half of all users follow at least one musician… and this is why artists turn to Twitter first to connect with their fans – and why we wanted to find a way to surface songs people are tweeting about.”
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.