We love… Tree of Light by Droog in Amsterdam

In time for the Christmas festivities this month, Dutch design studio, Droog, has installed an impressive holographic tree in the foyer of the Rijksmuseum in Amsterdam.

Gargantuan in size, the tree is said to be “the largest holographic projection of a classic Christmas tree,” according to Droog, and will be on display at Amsterdam’s recently renovated museum until January 6, 2014.

Renowned for being at the forefront of innovative design, Droog’s projection will illuminate the entrance area by continuously changing its color and decorations, comprising stars and twinkling lights. In addition, the studio has enabled digitized branches to appear as though they are swaying and gently “waving” to visitors.

You can read more about Droog via our Lifestyle & Culture blog and in Stylesight’s recent Futurist report, Hospitality Futures. In addition, explore the ways cultural institutions and artists are responding to the digital world in the Museums Without Walls report. – Samantha Fox

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